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April 9, 2021

Expectations vs. Reality: Social Media

As of 2020, over 3.6 billion people were using social media worldwide, with a projected increase to 4.41 billion users by 2025. Which is why …

April 2, 2021

Benefits of Adding an Online Shopping Cart to Your Website

Ecommerce is continuing to rapidly take over as a preferred shopping method for many, with the COVID-19 pandemic heightening the desire for consumers to shop …

March 19, 2021

Google Analytics Guide for Local Businesses

If you’re like many other businesses, you may find Google Analytics, or GA, confusing and a bit daunting. With countless concepts, reports, and metrics, it …

March 12, 2021

Expectation vs. Reality: Content Marketing

No matter what industry you’re in, everyone is talking about content marketing. Why? Because every business wants to expand its reach, improve its marketing strategies, …

March 5, 2021

How to Use #Hashtags in Social Media Marketing

Unless you’ve been living under a rock, there is a good chance you’ve heard of hashtags and most likely encountered them in some form or …

February 26, 2021

Why Online Directory Listings are Still Important for Local Businesses

Your local business may be wondering if getting your business listed in online directories is still a necessity in 2021. It can seem time-consuming and, …

February 19, 2021

Choosing the Right Keywords for Local Google Ad Targeting

The backbone of every successful local Pay-Per-Click (PPC) campaign is keyword research. Using well-chosen keywords and phrases will ensure that your business’s local Google Ads …

February 12, 2021

Is It Time for Your Local Business to Partner with a Marketing Agency? YES!

While many small businesses, especially in smaller communities, start by using traditional word-of-mouth to grow their business, they must eventually find more ways to get …

February 5, 2021

Optimizing Your Google Ads for Your Local Business

Managing and optimizing your paid marketing campaigns can seem overwhelming, especially for local business owners who already have a full plate. Although it can be …

January 29, 2021

Expectation vs. Reality: SEO

SEO, or search engine optimization, is the process of optimizing your business’ online content to be more highly favored by search engines such as Google, …

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