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February 26, 2021

Why Online Directory Listings are Still Important for Local Businesses

Your local business may be wondering if getting your business listed in online directories is still a necessity in 2021. It can seem time-consuming and, …

February 19, 2021

Choosing the Right Keywords for Local Google Ad Targeting

The backbone of every successful local Pay-Per-Click (PPC) campaign is keyword research. Using well-chosen keywords and phrases will ensure that your business’s local Google Ads …

February 5, 2021

Optimizing Your Google Ads for Your Local Business

Managing and optimizing your paid marketing campaigns can seem overwhelming, especially for local business owners who already have a full plate. Although it can be …

October 16, 2020

Get More Website Conversions with Facebook Ads

As local businesses continue to recover from the pandemic and prepare for 2021, bringing in new customers is a top priority for many.  At Vivial …

September 4, 2020

3 Insider Tips to Kickstart Your Holiday Marketing Campaigns

The holiday season may seem far off, but with medium-sized businesses doing 20%-40% of all their sales in the final two months of the year, …

July 8, 2020

How SEO and SEM Work Together

If you’re involved in the world of digital marketing, you’ve likely at least heard the acronyms SEO and SEM. Still, you may be unsure of …

June 25, 2020

How to Increase Your Landing Page Conversions

When it comes to securing and retaining potential leads, no metric is more important to track and monitor than the conversion rate for landing pages …

May 22, 2020

Why Do CTAs Lead to More Conversions?

Throughout a customer’s journey, they are presented with a million choices along the way. Having a clear and concise call-to-action (CTA) to lead them in …

May 8, 2020

5 Quick Steps to Improve Your Local Ranking on Google

In today’s digitally driven world, the top priority for every local business should be making sure customers can find you online. In addition to having …

April 10, 2020

5 Creative Engagement Tactics as Your Customers #StayAtHome

It is a crazy time. As we are being asked to #StayAtHome to ‘flatten the curve’ with the COVID-19 outbreak, small businesses across the U.S. …

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