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Local Directory Marketing

The original search engine. Print directories are tried and true—they form the foundation of a solid local advertising program and provide a great return on investment.

In small and mid-size markets, 8 out of 10 people use print directories when they look for local products and services, and 7 out of 10 said they turn to print directories first and use them as their primary source for finding local businesses.

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84% of Print Directory users make or intend to make a purchase, and 46% of those are NEW customers.

Source: 2015 Local Media Tracking Study Local Search Association & Burke


3 out of 4 people who own a smartphone and use it for search have also used a print directory in the last month. Print directories help you reach consumers with calls, clicks and visits.

Source: CRM Associates

Let’s review

Print directories and directory marketing let you:


a viable marketing tool in this ultra-digital age

Be in front

of local consumers who are actively looking for businesses like yours


your entire market – don’t miss consumers who search in the print directory


your website URL in your ad to provide customers with additional information about your business


Our Local Print Directory Highlights

Able Body Shop

In only 3 months, they received 104 calls from their print advertising program.

Magnolia Dental

Received 141 calls from their print advertising in a three-month perioda 275% increase over the national average for calls from the print product.


New York Transmission Service

In just 3 months, they received 112 calls from their print advertising program–a 131% increase over the national average for calls from a print directory.

Care IV Home Health

Received 132 calls from the print advertising in a three-month time period.

Are the Yellow Pages
a good fit for my business?

“Last year we took a leap of faith to go with a white background in our print Yellow Pages ad and it definitely paid dividends. I have to admit, before we tracked our leads this year, I was a bit skeptical of advertising in the print directory … but not any longer. Once again, the Yellow Pages have proven their power at generating local leads.”

– Phil Epp, Co-owner and president | Epp Concrete Construction, Inc.