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The original search engine. Print directories are tried and true—they form the foundation of a solid local advertising program and provide a great return on investment.

In small and mid-size markets, 8 out of 10 people use print directories when they look for local products and services, and 7 out of 10 said they turn to print directories first and use them as their primary source for finding local businesses.

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84% of Print Directory users make or intend to make a purchase, and 46% of those are NEW customers.

Source: 2015 Local Media Tracking Study Local Search Association & Burke

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3 out of 4 people who own a smartphone and use it for search have also used a print directory in the last month. Print directories help you reach consumers with calls, clicks and visits.

Source: CRM Associates

Let’s review

Print directories and directory marketing let you:


Leverage

a viable marketing tool in this ultra-digital age


Be in front

of local consumers who are actively looking for businesses like yours


Target

your entire market – don’t miss consumers who search in the print directory


Place

your website URL in your ad to provide customers with additional information about your business

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Our Local Print Directory Highlights

Able Body Shop


In only 3 months, they received 104 calls from their print advertising program.

Magnolia Dental


Received 141 calls from their print advertising in a three-month perioda 275% increase over the national average for calls from the print product.

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New York Transmission Service


In just 3 months, they received 112 calls from their print advertising program–a 131% increase over the national average for calls from a print directory.

Care IV Home Health


Received 132 calls from the print advertising in a three-month time period.

Are the Yellow Pages
a good fit for my business?

“Last year we took a leap of faith to go with a white background in our print Yellow Pages ad and it definitely paid dividends. I have to admit, before we tracked our leads this year, I was a bit skeptical of advertising in the print directory … but not any longer. Once again, the Yellow Pages have proven their power at generating local leads.”

– Phil Epp, Co-owner and president | Epp Concrete Construction, Inc.